Beauty Buzz

Get Ready for Makeup In Sao Paulo Event

It started in Paris just five years ago, then quickly spread to New York and Seoul. Now, the MakeUp In event heads to Sao Paulo, Brazil, on December 3-4, 2014, for its first edition of MakeUp in Sao Paulo at the Renaissance Hotel.

Brazil has been cited as a hotbed for sales of cosmetics and fragrance—worth more than $2.7 billion. And the entire South American continent is not far behind in a strong tie to the market—particularly in countries like Colombia, Peru, Venezuela and Argentina. Thus, in the last few years, a number of industry manufacturers have set up either a marketing subsidiary, or a full production operation. More info: www.makeup-in-saopaulo.com

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